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TUI Cruises

Ocean Travel Adventures Activity Pack

The Brief

"To improve the cruising experience for every family that boards one of our ships."

Our Solution

TUI Cruises are passionate about “creating moments that really matter” and this extends to enhancing the experience families have on board their fleet of ships. The family market was a key growth area for TUI, so we looked at providing added value for family cruisers with a Check-In and In-Cabin pack.

The journey starts from the moment children board the ship – our Check-In pack features a lanyard and handy wallet with a “Things to see and do” card, encouraging young travellers to explore the ship and interact with both staff and fellow passengers.

The treasure chest shaped Ocean Travel Adventures pack awaits every child as they enter their cabin. Filled with an activity book, crayons, stencils, stickers and an underwater themed board game, the pack is designed to encourage family interaction and exploration on board the ship to create a holiday to remember.

Engaging at check-In, in-cabin and on-board