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The Restaurant Group

Binoculars & Passport Activity Pack

The Brief

"Devise a pack to keep younger children entertained in the airport, on the flight, on holiday and at home."

Our Solution

The Restaurant Group has over 20 years’ experience in serving the travelling public, both through their own well-known family brands and third party concessions and partnerships.

In order to maintain their industry-leading position, The Restaurant Group was mindful that keeping children entertained and engaged both in the airport and on the flight was important to their customer base. We were asked to devise a unique pack that would deliver against these objectives and also be easily transferable to use in their restaurants and beyond.

The eight-page puzzle passport includes a range of games that can easily be played in the confines of the plane without the need for pencils or crayons. A set of quirky and fun binoculars are included to encourage interactive i-spy at each stage of the child’s journey.

A branded lanyard keeps the pack content together, designed to be used time and time again. The end result is a holiday souvenir and a lasting brand retention device.

Junior Magazine Design Awards 2016 Finalist.