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Jamie’s Italian

Airport Fun Activity Pack

The Brief

"To develop a fun pack with a focus on healthy eating, the origins of food and growing your own produce."

Our Solution

Jamie Oliver’s personal beliefs about healthy eating are at the forefront of the Jamie’s Italian restaurant ethos. The chef has successfully campaigned for healthier children’s meals across a wide variety of platforms.

Family dining is at the very heart of the business and as such it was vital to focus on ensuring the restaurant experience was positive and engaging for children as well as adults. With this in mind we created a pack that would not only educate and entertain children, but enhance the visit for the whole family. Fun, innovation and engagement were key.

Included in the pack is a “decision maker” menu, word search, colour-in and a selection of herb seeds to be planted and enjoyed at home. The herbs change throughout the year to encourage repeat visits to collect the set.

Jamie’s Italian was ranked No.1 in the coveted Soil Association Family Friendly Restaurant league table in 2014 and 2015. Our pack, which was rolled out across all UK restaurants, contributed to this achievement.

Ranked No. 1 Soil Association Family Friendly Restaurant.