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Germania

Gerry‘s Fly Book Activity Pack

The Brief

"Develop a pack to keep children engaged during the flight and in turn enhance the flying experiences of other passengers."

Our Solution

Germania is one of Germany’s longest established airlines with millions of customers per year. Their route network includes more than 140 destinations in Europe, North Africa and West Asia.

Our pack incorporates Germania’s brand character “Gerry” into a unique in-flight activity booklet featuring sudoku puzzles, maths problems, colour-ins and a fun aeroplane join-the-dots.

In order to engage children across multiple nationalities, the booklet was produced in German, English and French, giving children the additional opportunity to learn other languages whilst they travelled.

Educating children at 30,000 ft.